How to Submit a Press Release to Associated Press

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In today’s digital age, businesses understand the importance of gaining maximum exposure for their brand. One effective way to achieve this is through press releases. Press releases not only help businesses communicate their latest developments, but they also have the potential to significantly increase brand visibility. When it comes to distributing press releases, one platform stands out from the rest – Associated Press (AP). In this article, we will guide you through the process of submitting a press release to Associated Press, ensuring that your message reaches a wider audience and garners the attention it deserves.

Understanding Associated Press (AP)

Associated Press, commonly known as AP, is a renowned news agency that operates on a global scale. With its vast network of journalists and news outlets, AP has the power to disseminate news to a wide range of audiences, including media organizations, journalists, and the general public. By submitting your press release to AP, you can tap into their extensive distribution network and significantly increase the reach and impact of your message.

Steps to Prepare a Press Release for Associated Press

Crafting a press release that catches the attention of AP requires careful planning and execution. Here are some essential steps to ensure your press release stands out:

1. Crafting an Attention-Grabbing Headline

The headline is the first thing that catches the reader’s eye. It should be concise, compelling, and summarize the key message of your press release. Incorporate your main keyword into the headline to enhance its search engine optimization (SEO) value and help AP understand the focus of your release.

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2. Writing a Compelling Press Release Body

The body of your press release should provide relevant and engaging information about your news or announcement. Start with a strong introductory paragraph that encapsulates the essence of your story and entices the reader to continue reading. Use a conversational tone, keeping sentences and paragraphs short to maintain reader interest. Incorporate relevant keywords naturally throughout the body to optimize it for search engines.

3. Including Relevant Quotes and Statistics

Quotes and statistics add credibility and depth to your press release. Include quotes from key individuals involved in the story or industry experts to provide valuable insights. Additionally, incorporate relevant statistics or data points to support your claims and make your press release more informative and newsworthy.

4. Optimizing the Press Release for SEO

To increase the visibility of your press release in search engine results, optimize it for SEO. This involves strategically placing relevant keywords throughout the content, including in headings, subheadings, and the body of the press release. However, ensure that the keywords are used naturally and don’t compromise the readability or quality of your content.

Guidelines for Submitting Press Releases to Associated Press

Now that you have crafted an impactful press release, it’s time to submit it to Associated Press. Follow these guidelines to ensure a smooth submission process:

1. Registering an Account with AP

To submit a press release to AP, you need to register for an account on their official website. Provide the required information and follow the registration process. Once registered, you’ll have access to their submission platform.

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2. Familiarizing Yourself with AP’s Submission Process

Take the time to understand AP’s submission process. Familiarize yourself with their guidelines and requirements for formatting, word count, and content. Adhering to their guidelines will increase the chances of your press release being accepted and distributed by AP.

3. Following AP’s Editorial Guidelines and Formatting Requirements

AP has specific editorial guidelines that dictate the style and format of press releases they accept. Ensure that your press release adheres to these guidelines. Pay attention to factors such as proper grammar, punctuation, and sourcing of information. Following their formatting requirements will also make it easier for AP to process and distribute your press release.

FAQ (Frequently Asked Questions)

What is the cost of submitting a press release to AP?

Submitting a press release to AP is not free. AP offers various distribution packages, each with different pricing options. The cost depends on factors such as the level of distribution, geographic coverage, and additional services you may opt for. It’s best to visit AP’s website or contact their customer support for detailed pricing information.

How long does it take for AP to review and distribute a press release?

The review and distribution process at AP can vary depending on several factors, including the volume of submissions and the nature of the news. Generally, AP aims to review and distribute press releases within a few hours of submission. However, it’s important to note that they prioritize breaking news and time-sensitive stories. Hence, the timing may vary for different press releases.

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Can small businesses submit press releases to AP?

Absolutely! AP welcomes press releases from businesses of all sizes. They understand the importance of providing a platform for businesses to share their news and announcements. However, it’s crucial to ensure that your press release meets AP’s editorial standards and guidelines to maximize its chances of acceptance and distribution.

Are there any specific industries that AP prefers to feature?

AP covers a wide range of industries and topics, aiming to provide comprehensive news coverage. From technology and finance to healthcare and entertainment, AP strives to bring news from various sectors to its audience. Thus, irrespective of your industry, AP offers an opportunity for your press release to gain exposure and reach a diverse audience.


Submitting a press release to Associated Press can significantly boost the visibility and impact of your news or announcement. By following the steps outlined in this article and adhering to AP’s guidelines, you can effectively submit a press release that stands out. Remember, crafting an attention-grabbing headline, writing a compelling body, including quotes and statistics, and optimizing for SEO are crucial elements of a successful press release. Leverage the power of AP’s distribution network and amplify your brand’s reach by submitting your press release to Associated Press today.

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